If you prefer work in progress to polished stories.
Signals, detours, and reflections from the algorithmic edge of marketing.
This newsletter is part working notes, part open notebook — where I share what usually stays behind the walls of a marketing team at a SaaS.
An unpolished look at the trenches of marketing, the kind of stuff that doesn’t make it into glossy case studies.
Expect ideas, thoughts, reflections and occasional rumblings — plus lessons from the technical edge of AI search, SEO, SaaS marketing and the way work itself is shifting.
And a reminder along the way: the edges blur, reality is just an encoded game — and you're a token on the marketing board. Knowing how to move makes you win or lose; knowing it’s a game means you’ve already won.
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Who is this for?
Marketers who want an insider view beyond the playbook
CEOs and business owners who wear the marketing hat -occasionally
SaaS teams marketing their products
Anyone curious about how search, AI, and marketing itself are changing
Who?
My full avatar’s name is María Elena Benito Ruiz, CMO and Head of SEO/AEO at Beebole. With 15+ years in full stack marketing, SEO and team management, I bridge the technical with the strategic. This is where I explore less about what’s “real” (what’s that, really) and more about what emerges when we play with the code of the marketing game.
